Hi, I'm

Mauricio Guimaraes

UX Designer, UI Artist and Illustrator based in Montreal, focused on video games and interactive products.

This is my portfolio.

Ubisoft Club

Artistic Direction and UX

In my role as Team Lead, I established the new UI Guidelines by creating our UI Pillars and drafting the graphical direction on our PlayStation 4, Xbox One and Mobile applications.

UI Guidelines

Working along with the stakeholders and my team, I stablished a set of simple rules to guide us on the creation of graphic solutions. The UI Pillars were born.

  • Ubisoft Club UI has purpose and flow.
  • Ubisoft Club UI is consistent.
  • Ubisoft Club UI is minimal.
  • Ubisoft Club UI has rhythm.
  • Ubisoft Club UI is fun.

By setting these rules our team had the right tool to keep on track on delivering a consistent product.

Prototypes, Wireframes and Flows

Using UX prototypes and statistics, I was able to quick iterate ideas in order to find the right solution for our audience.

I also created wireframes and flow charts to document all product details.


UX and UI design

By creating prototypes, wireframes, flow charts, high-fidelity mock-ups and style guides for such a complex project, I contributed to the successful launch on the Uplay console (PS4 and Xbox One) and mobile apps.

UI design

In this project I was the solo UI designer in the team. I created all visual solutions for phones and tablets, Android and iOS, landscape and portrait for the entire app.

Wireframes and Flows

Because it was such a complex project, having an exhaustive documentation felt necessary. By creating wireframes and flow charts, I contributed to the flawless implementation of the designs on the final product.

Best practices and Guidance

I also introduced to the team some new effective tools to promote a smooth development. The style guides proved being essential to the successful implementation and contributed to significantly reducing the development time.

Monopoly Bingo

UX Design

I worked closely with the senior game designer and stakeholders, discussing and influencing the game direction in regards of UX, gameplay, game features, flows and artistic direction.

I created complex playable UX prototypes to test game features, UI, and navigation, which ultimately helped shaping the gameplay and general look and feel.

Inception and Concepts

By creating early studies, illustrations, mid-fidelity mock-ups and wireframes, I helped envisioning what the game could be. My work was crucial during this game pitch, and helped it being greenlit.

The Prototype

Along with user testing sessions, wireframes and concept art, I had the pleasure to work on a prototype that proved being essential to this game successful launch.

Check a live demo of the prototype here.

Codename Narwal

UI Design, Concept Art and Illustration

Being the only UI-centered artist in the team, I was in charge of delivering all UI-related material for this unreleased game.

UI Design

For this game I created all aspects of UI, including:

  • Menus and buttons.
  • Flow charts and general navigation.
  • Animations and visual effects.
  • HUD.

Card design

Because the game had a strong collectible cards component, I was also responsible on creating the solution for cards layout and art.

Maps and Tiles

Added to all this, I also created a tiled isometric map system that was integrated in Unity, providing a simple yet versatile solution to the map rendering in-game.

Thanks for the visit!

To get in touch, please send an email to mauricio@mauriciostudio.com or use the form below.

LinkedIn Profile. | My illustration portfolio.